Press Archive

February 28th, 2019
GINZA

紛失の不安も解消!スウェーデン発のAir Pods専用イヤホンブランドTapper

www.gettapper.com

 
ワイヤレスイヤフォンが主流になってきた現代。ワイヤレスだからこそ、紛失する心配も。そんな不安をも解消してくれるファッショナブルなAir Pods専用アクセサリーが登場!


 スタイリッシュなデザインを耳もとに飾る

スウェーデン・ストックホルム発のアクセサリーブランド〈Tapper〉のApple Air pods専用のワイヤレスイヤフォンアクセサリーが発売される。

www.gettapper.com

2016年秋、Robin WestlundとRobert Sandmarkによって設立された〈Tapper〉。新世代に向けたワイヤレスアクセサリーをリリースし、2017年春、パリの『colette』にて発売し話題に。その後、『colette』閉店後に同店の元バイヤーが立ち上げた『nous』をはじめ、アメリカの『Nordstrom』やミラノの『EXCELSIOR』など、トレンド最先端のショップで展開された。

そんな〈Tapper〉のアイテムが、2月下旬から日本でも展開へ! 『エストネーション・デルフォニックス』ほか全国の生活雑貨セレクトストアで順次発売を開始する。

使い方はとても簡単。Air Podsを、シリコンのアタッチメント部分に差し込むだけ。コードは、イタリア で生成されたラム・ナッパ革を上品に染め上げてスタイリッシュに。コードとアタッチメント部のつなぎ 目、シルバー/ゴールドの金具には、マグネットが内蔵されていて、Air Podsを使わない時に胸もとで納まり、絡まりを抑えてくれる。カラバリも豊富な5色展開。その日の気分に合わせて変えてみても良さそう。

www.gettapper.com

「星空の下でダンスをしても外れない」を目指したという〈Tapper〉のアクセサリーを毎日のコーデにプラスして楽しんでみて。

 

 



January 8th, 2019
ARCHIVE XXI

Start 2019 dancing with Tapper


AFTER A VERY BUSY END OF YEAR DANCING UNTIL THE SUN CAME OUT, WE FELT THE NEW YEAR SHOULD KEEP THE PARTY GOING. STOCKHOLM BASED ROBIN WESTLUND & ROBERT SANDMARK, FOUNDERS OF COOL BRAND TAPPER, DESIGNED A SPECIAL PLAYLIST FOR US, MADE FOR DANCING UNDER THE STARS.

WE LOVE – Powder Pink Tapper

www.gettapper.com


A BIT MORE ABOUT TAPPER

Everything began when Robin Westlund read his final year at Stockholm School of Economics and Apple for the first time presented the AirPods (7 September 2016), which got viral in social media. Mostly with memes were seen where the AirPods got compared with toothbrushes as well as comments on how easy they would be to lose. As a result, Robin and some classmates understood that it is possible to create a product that minimizes the risk of losing the AirPods and giving them an alternative look for those who do not like what they look like when they’re being used. 

Three days after Apple's release, Robin and his friends sat overnight and created a 3D sketch of the product, built their own website and launched a crowd funding campaign on Indiegogo. After 10 hours of uninterrupted night job everything was ready and the press could start. Tapper was immediately mentioned in CNN Money, MacWorld and Product Hunt. There were several other AirPod straps that popped up the months after Apple's release and it still does. However, Tapper was one of the first players, which made Tapper succeed in positioning themselves as "The World's First Premium AirPod Strap".

You know we like first players and cool gadgets, so make sure you get yours now at gettapper.com






January 8th, 2018

Tapper x nous  
January 8th, 2018 Tapper x nous

 

Former directors at colette launches a new concept store retailing Tapper

nous, a new concept store in Paris opened January 8th in the famous area of colette. nous is owned by former directors from the sneakers, high-tech and watches departments at the former iconic retailer colette.

The store will offer a wider range of watches, high-tech goods, glasses, accessories, sneakers and streetwear, including Tapper's Leather Strap for AirPods.

Tapper is the Stockholm based fashion tech start up founded by the two friends Robin Westlund and Robert Sandmark. Their debut product, a Leather Strap for AirPods, is designed to carry your AirPods around your neck. The strap is made of lamb nappa leather and comes with brass detailing.

Tapper is now available in-store and online at https://nous.paris for 50€.

In Sweden Tapper is available at NK Details, Mood Details, Digital Inn, Macforum and on all SAS flights, to name a few.

 

_________________________________ 

Adress nous: 48, rue Cambon, 75001 Paris

Instagram nous: @nous.paris

___________________________________ 

www.gettapper.com

@gettapper

___________________________________ 

Robin Westlund, Founder of Tapper
+46 735 149 149
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
+46 734 037 674
robert@gettapper.com

For high resolution pictures and movies, email:
robert@gettapper.com

Press:
www.gettapper.com/press





December 15th, 2017
Scandinavian MAN's Online Weekly Guide


www.gettapper.com

Scandinavian MAN is a new biannual magazine and a launch platform, bringing Scandinavian values and Nordic brands to a global stage.





November Issue, 2017
Swedish Men's Fashion Magazine Café 

www.gettapper.com





October Issue, 2017
Swedish Travel Magazine Kupé 

www.gettapper.com

Kupé magazine is available on all trains and train stations in Sweden, owned by SJ AB, Swedish railways





March 13th, 2017
Tapper Leather Strap for AirPods now Available In-Store and Online at colette

www.gettapper.com

Robert Sandmark and Robin Westlund / Photo: Karin Serdén

Tapper, a new fashion tech brand based in Stockholm, just launched at the iconic concept store colette in Paris. Their debut product is a Leather Strap for AirPods designed to snap your AirPods around your neck when not in use. 

The leather strap comes with brass detailing and is made of premium lamb leather. The soft shells makes it easy to attach the AirPods and thanks to the built-in magnets the AirPods snaps together around your neck. All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

The idea of a strap for AirPods came when Robin read about the AirPods and understood that there would be a demand for how to keep track of and use the AirPods in a smart and functional way. ”That's why we decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund, Founder of Tapper. 

The brand was founded in September 2016 by Robin Westlund. In March 2017 Robin's friend Robert Sandmark from the Swedish sneaker label Eytys joined the company. They both have backgrounds in the fashion industry, specifically high-end accessories and they both have a passion for technology and fashion.

”I’ve always been interested in fashion and nice aesthetics. Growing up within the late 90’s, technology and its development was always present for me”, says Robert Sandmark.

Their vision is to create innovative accessories for your most used tech products. The name Tapper comes from the Swedish word for brave or courageous. Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future, it was essentially about being brave.

Tapper is exclusively available at colette in-store, at 213 Rue Saint Honoré in Paris, and online at www.colette.fr. The product will soon also be available in Tapper’s online shop at www.gettapper.com. The product is retailing for 50 EUR and will be released at additional retailers starting in April. Additions to the Tapper product portfolio will be presented during 2018.


Robin Westlund, Founder and CEO of Tapper
+46 735 149 149
robin@gettapper.com

Robert Sandmark, Co-Founder of Tapper
+46 734 037 674
robert@gettapper.com

For high-res video and images email:
hey@gettapper.com

Press:
www.gettapper.com/press





January 19th, 2017
Tapper Leather Strap for AirPods Available In-store and Online at colette in February

Stockholm-based Tapper launches at the iconic concept store colette in Paris in February. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.


Robin Westlund, Founder of Tapper
+46 735 149 149

For high-res video and images email:
hey@gettapper.com





December 15, 2016
Tapper Launches at colette

www.gettapper.com

www.gettapper.com

www.gettapper.com

Stockholm-based Tapper launches at the iconic concept store colette in Paris in the beginning of next year. The fashion mecca is the first store in the world to retail Tapper’s debut product, a Leather Strap for AirPods designed to carry your AirPods around your neck so that you always have them close at hand.

The strap comes in braided black leather and brass details. The vegetable tanned leather strap is made of premium lamb leather. The shells easily help you attach the AirPods. Thanks to the built-in magnets Tapper snaps the AirPods together around your neck to keep them safe.

All products are handcrafted in Sweden using only the finest materials for that ultimate premium feeling.

-There have been plenty of discussions whether you will lose your AirPods because they are so small. ”That's why I decided to design Tapper so that you easily can hang the AirPods around your neck when you're not using them”, says Robin Westlund,  Founder of Tapper.

The brand was founded in September 2016 by Robin Westlund. With a background in innovation and high-end accessories, Robin's vision is to create innovative accessories for your most used tech products. 

"Tapper" is Swedish for "brave" or "courageous". Inspiration for the name was derived from Apple's senior vice president, Phil Schiller, saying that the decision to lose the headphone jack wasn't about a wireless future. It was essentially about being brave. 

The courage to move on, do something new, that betters all of us

Tapper will be available in-store and online at colette, 213 Rue Saint Honoré in Paris and online at www.gettapper.com. The product will retail for 50 EUR and reach additional retailers sometime after the exclusive premiere at colette. There will be additions to the Tapper product portfolio.


Robin Westlund, Founder of Tapper

hey@gettapper.com
+46 735 149 149

For high-res images:
www.gettapper.com/press